The sorry looking scene above is the street team for I Am Legend’s online game, I Am Immune. For those of you who didn’t get out to the “secret location” between 2 and 5 pm today, or simply don’t live in one of the game cities. Count yourself lucky. You saved yourself a whole lot of time.
“Phase I” began with Ford dealerships in every participating city designated as the schwag drop off spot. Figures that a game sponsored by Ford would look so shoddy. Just like their cars! (I kid. I kid. Everyone wants to buy an American car…) I walked into the Manhattan Auto Group and walked by the I Am Immune “street team” thinking they were just kids hanging out in the dealership. (There seems to be a Starbucks, or some sort of coffee bar, inside the dealership so this isn’t as ridiculous as it sounds.) No one else in the dealership even knew what they were doing there.
Hmm.. you’d think Warner Brothers and Ford would have worked together on this little project. Heck, they just shelled out over $150 million. You think they’d be able to afford a couple posters or something. Oh, and you’d think they’d have better schwag. I hauled my butt all the way to the western edge of Manhattan to get what? I’ll spoil it after the jump.
There it is! Schwag #1 in the I Am Immune game is a car freshener! I mean, I know Will Smith drives a mustang in I Am Legend, but, come on, at least give me like a toy car or something. What the hell am I going to do with this? Oh yeah, also, the secret code is right there on the picture. So, if you guys didn’t get out to the drop, you can use it to keep playing on the I Am Immune website. If you win the trip to the premiere, I expect you to take me as your guest.
November 28th, 2007 at 8:55 pm
See, they should have used a Dodge Charger. I guarantee us Charger fanatics would have been there in *droves*.
November 28th, 2007 at 10:36 pm
Man that’s lame. Then again, there’s no way they can live up to the viral marketing for The Dark Knight.